In the Frederick Cochran-directed video, Haywood belts out the song during a storm as the visual weaves a story between two strangers, both down on their luck, as they collide together in a moment of redemption.”

STEFFANEE WANG “Nylon Magazine”

"Sony Music entrusted TIRITH PICTURES with the task of producing a powerful music video for Haywood's 2021 single 'Bleader,' a poignant exploration of loss and addiction. Under the direction of Frederick Cochran, our team at Tirith Pictures worked tirelessly to realize the creative vision shared by the director and artist. The project was ambitious, spanning four days and ten locations, presting numerous challenges. but through collaboration with virulent artists and creatives, the final product speaks for itself.